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Puzzles created by BetterCo and artist Alexander Mostov

Artist Profile: Alexander Mostov

Alexander Mostov is an artist and illustrator who creates playful, approachable pieces about life all around us. He is the artist behind the BetterCo. puzzles Waiting for our Humans and Weasel Plant Care and Alexander agreed to answer a few questions for us about his art. Enjoy!

Alexander Mostov

How did you develop your artistic style?

My style has changed quite a bit from the time I began illustrating professionally. I used to have a much cleaner and crisper aesthetic. Over the years, my influences changed. A year or so ago, I started consuming the work of 20th century European illustrators as well as many contemporary picture-book illustrators who work in a much looser style. Now I would say my style lands somewhere in between clean and handmade. As time goes I believe I will continue to grow looser and looser in my marks and compositions.

Did you go to school, or are you self-taught?

I went to school, but not for illustration. I actually have a degree in architecture, which I do believe influences my work. All of my drawing skills are self-taught with the exception of a few high school art classes.

What tools do you use in your art?

I use a pretty wide variety of mediums. Much of my editorial work is now done using an iPad because it's so quick and easy to make changes. However my most favorite medium is gouache, which is basically opaque watercolors. I also use a lot of brush pens, ink, and pencil which I scan and color digitally.

What are your primary sources of inspiration?

I often get illustration ideas from books I am reading or things that happen in everyday life. I love magical realism, so I often try to inject a magical element or something unexpected into otherwise mundane situations. For photo references, I like to use Pinterest, Flickr, or photos I have taken myself. 

If you could only choose one candy to eat for the rest of your life, what would it be?

This is the hardest question so far! But I have to go with Reese's, frozen (obviously).

Where can people connect with you online?

You can follow me on Instagram to see many of my illustrations and work in progress at @alexander_mostov. You can see my full portfolio as well as my shop where you can purchase prints and original artwork at

You can find Alexander's puzzles here:

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